MiTek leads the residential construction industry for integrated software, services, engineered products and automated solutions. But even with a positive overall brand awareness, MiTek needed help identifying and leveraging missed opportunities and creating a unified marketing approach that would resonate with new audiences and help convert them as customers.
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Elevation initiated research to gain a complete understanding of MiTek’s value proposition and executed new messaging to reach untapped segments.
Elevation’s data-driven buyer personas and messaging aligned MiTek’s marketing strategy matching solutions with specific customer needs, enhancing the brand’s value.