Update: August 23, 2025 The B2B buying journey is complex. Back in...
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In B2B marketing, media planning requires a holistic strategy that aligns with...
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Even before the age of generative AI (GenAI), thought leadership has become...
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Update: September 12, 2025 If your B2B organization is looking into strategic...
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The B2B buying journey is complex. Back in 2019, Gartner’s modern buying...
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Training and education are of most importance when it comes to building...
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Disruptive technologies are turning up the competitive pressure on B2B companies, pushing...
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If you want to increase your conversion rate, it’s vital to watch...
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Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.
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Through my research, I noticed many individuals are using the terms cross-channel marketing and multi-channel marketing interchangeably, when in reality, they are two different concepts.
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The typical B2B buyer is changing; are you changing too? In order to keep up with the evolving market, its necessary to investigate new methods of contacting your customers. Instead of face-to-face sales pitches or cold calls, more and more businesses are reaching their clients via website or mobile app. The ideal B2B sales strategy contains a mixture of both mobile and desktop elements, so you should consider the differences between these two mediums in your B2B sales cycle.
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