A successful partner marketing strategy begins with a successful partner program design,...
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In B2B marketing, media planning requires a holistic strategy that aligns with...
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Updated: January 3, 2025 In B2B, a strong lead generation strategy might...
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Updated: December 16, 2024 The terms return on ad spend (ROAS) and...
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While the concept of the B2B customer’s emotional journey has been around...
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By Scott Miraglia, President, Elevation Marketing Every four years in the United...
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Gone are the days of one-size-fits-all websites. B2B website personalization has altered...
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Market research is like the backstage crew in a theater production for...
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The what, why and how of data-driven B2B marketing, with real-world examples...
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Time’s running out. Universal Analytics (UA) is bowing out, with Google Analytics...
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Society as a whole, by way of innovative technology, has advanced far...
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While the popularity of podcasts continues to rise, many B2B companies are...
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