B2B PR Strategy: 16 Effective Tips [Updated 2022]
B2B public relations (PR) is more strategic and targeted in terms of...
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How Smart Companies Lead with Marketing During Hard Times
During ESPN’s “The Last Dance” documentary on the Chicago Bulls’ run-up to...
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Pandemic Relations: How Your Company Can Be Part of the Solution
This year has been entirely different than years past in so many...
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Four Ways PR Can Benefit Your B2B Trade Show Strategy
To many business-to-business (B2B) marketing professionals, trade shows are a necessary evil...
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How to Make Earned Media “Pay” for Your Business
For the first time in history, we live in a world with...
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Public Relations Best Practices for B2B Companies
Public relations for B2B companies is no easy feat. One of the...
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5 Reasons Your B2B Marketing Strategy Should Include PR
Like with all digital marketing, the notion of PR is always changing...
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Crisis Management in a Hyper-Connected World
The digital age has brought an entirely new set of challenges in developing a crisis management plan. Historically, a crisis management plan was needed in the event of a natural disaster, rumors or organizational misdeeds. However, with the increasing reliance on the Internet and emergence of the Cloud, companies are finding the need to prepare themselves for a new type of threat: cyber attacks.
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Choosing the Right B2B Marketing Agency: Digital vs. Integrated
Businesses that successfully employ a consistent cross-channel marketing strategy (especially in B2B...
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