But it also introduces complex challenges in the process of leveraging marketing analysis and attribution. As a leading digital-first ad agency and analytics solutions provider, Elevation understands how the complexities of digital tools and software systems can make it difficult to extract clear, actionable insights—especially when you’re dealing with diverse data sets across a wide spectrum of channels, platforms and campaigns.
We specialize in simplifying the complex, distilling potent insights from data, then crystallizing them into strategies and tactics that produce quantified success. Even if your brand has an array of disparate programs and tools deployed all at once, Elevation’s B2B marketing analytics services can unify and streamline the process to advance your business priorities.
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As marketing becomes even more data-centric, analytics serve as your brand’s map and compass. As a seasoned B2B marketing analytics agency, Elevation equips your business to understand what’s working, what isn’t, and where to direct your resources for maximum ROI—your hidden treasure. Our solution includes the implementation of predictive marketing analytics to forecast future trends, informing your strategic decisions and preparing your brand for what’s next.
Beyond merely tracking performance metrics, we turn marketing analytics into a goldmine of opportunities, finding patterns and connections in past performance by simultaneously looking forward. Your results? Novel insights you can operationalize, shaping your future content creation and customer engagement strategies.
Is your business looking to grow through digital transformation or by leveling up your data analytics game? Whether it’s dissecting marketing campaign performance, understanding customer behavior or scrutinizing sales funnel metrics, Elevation’s digital analytics services encompass the full spectrum of B2B marketing analytics.
- Data Collection & Management: We diligently track and manage a vast array of data from web traffic, organic SEO, PPC/SEM, product data, social media engagement, lead generation, conversion goals and sales data, to customer/user behavior.
- Performance Analysis & Reporting: Our analytics dashboard offers a bird's eye view of your marketing initiatives. We provide in-depth web analytics services, scrutinizing SEO analytics, Google analytics, content analytics, product analytics, lead generation analytics and more.
- Customer Analytics: Delving into your customers’ behaviors and journeys, we provide valuable insights into user engagement and performance across all touchpoints.
- Predictive Analytics & Forecasting: Our implementation of predictive analytics forecasts future trends and informs your strategic decision-making process.
- Sales Funnel & Conversion Analysis: We track and analyze your sales data, conversion goals and event completions to optimize your sales funnel's performance.
- Attribution Modeling & ROI Analysis: Our experts perform attribution modeling to understand the contribution of different channels to your success and provide clear ROI analysis.
At Elevation, we adopt a holistic, custom approach to cater to your specific data analytics needs. Beginning with a comprehensive audit of your existing data landscape, we identify gaps and potential areas for improvement. From there, we harness the power of state-of-the-art tools and software to streamline data collection and analysis. After the implementation phase, we refine your data into clear, actionable insights that inform strategic recommendations.
We are firm believers in continuous learning and refinement. Our data analytics team closely monitors performance, iterating on our strategies based on insights gained. With Elevation, it’s not just about data—it’s about transforming data into a strategic asset that bestows competitive advantages and drives tangible growth for your business.
When you work with Elevation, you’re not just opting for a big data service, you’re partnering with seasoned B2B marketing professionals who specialize in data analysis. We pride ourselves on our ability to transform complex datasets into meaningful, actionable insights that run the gamut from golden opportunity to perilous pitfall.
We’re not just number crunchers, we’re data linguists with high business acumen. Collectively, we have decades of experience working across industries, disciplines and borders. During that time, we’ve honed our process and methods, adding the best marketing innovations along the way. Unlike your run-of-the-mill ad agency, we don’t stop at data collection. Our geeks go the extra mile to understand and clearly communicate the implications of these insights to our clients in plain English, not tech speak.
At Elevation, we understand that every client’s analytics needs are unique, and we adapt our strategies to align with these specific needs and market dynamics. We provide tailored data solutions that optimize your specific marketing efforts, taking a results-driven approach that prioritizes measurable outcomes through highly accurate measurement and attribution. Our fluency in the language of business allows us to comprehend the intricate needs of our clients in terms of marketing attribution—providing valuable business intelligence and novel insights into which tactics are driving conversions and sales, and which ones need to be reevaluated.
We’ve been in the B2B marketing data business since its inception, and we firmly believe in security, transparency and privacy, ensuring that our clients own and have visibility into their data. It’s your business, after all. This commitment to secure openness means that we all operate from the same page, paving the way for constructive conversations around optimizations, risks and opportunities.
Frequently Asked Questions
What's the best attribution model for B2B marketing?
For most B2B organizations, a multi-touch attribution model provides the clearest view of how marketing influences pipeline and revenue across a long sales cycle. First-touch attribution shows where demand begins. The best model, however, is the one supported by reliable CRM, campaign and source data. A defensible model is more useful than a sophisticated one built on incomplete tracking.
What should you look for in a marketing attribution agency?
Look for agencies specializing in attribution and tracking that can connect marketing activity to pipeline and revenue. Ask how they integrate paid, organic, marketing automation and CRM data, identify gaps in attribution and use reporting to guide budget decisions. The goal is more reliable evidence of which marketing investments contribute to business results.
Related Case Study: Ivoclar: Martech Enhancements Boost Visibility Into Paid Media Activity
How do you connect B2B marketing KPIs to pipeline and revenue?
Connect B2B marketing KPIs to revenue by defining the role each metric plays in the funnel and tracing campaign activity to CRM opportunities. That requires clean source data, campaign influence, stage movement and closed-deal reporting. Without those connections, marketing can report activity but cannot show which programs created, influenced or accelerated pipeline.
Related Case Study: Wilsonart: Martech Masterpiece Draws Up Sales Growth
How do predictive analytics and generative AI improve data-driven marketing strategies?
Predictive analytics uses historical and behavioral data to identify accounts or opportunities more likely to convert, progress or disengage. Generative AI can help teams tailor content and outreach around those signals. The business value is focus. Sales and marketing spend less time reacting to broad activity and more time pursuing accounts with stronger buying indicators.
What can B2B teams track in HubSpot Sales Hub dashboards?
HubSpot Sales Hub dashboards can track pipeline health, sales activity, deal-stage conversion, rep performance, sales velocity, changes in sales forecasts and expected revenue. They can reduce manual reporting for common sales questions. The available reports and customization options depend on the HubSpot subscription. Complex cross-platform performance attribution or executive reporting may still require custom reporting or a separate BI environment.
Does a marketing automation platform replace ad pixels and conversion tracking?
A marketing automation platform does not replace ad pixels or conversion tracking. The systems perform complementary functions. Ad pixels send conversion and audience signals to advertising platforms, while marketing platforms capture and manage lead, account and lifecycle activity across owned channels. Removing pixels can weaken campaign optimization, audience building and paid media measurement, even when lead activity is tracked elsewhere.
How do you track conversions and leads across multiple marketing channels?
Track conversions and leads across multiple channels by applying consistent UTMs and campaign naming rules, capturing original and recent source data and connecting marketing platforms to the CRM. Clear lifecycle stages and contact, account and opportunity associations preserve attribution across paid, organic, email and sales touchpoints. Teams should also define whether reporting uses first-touch, last-touch or multi-touch attribution.
Related Case Study: PointClickCare: Supporting Market Expansion with Smarter Paid Media
What business intelligence tools can combine marketing attribution and sales funnel data?
Tableau, Microsoft Power BI, Looker and Domo can combine CRM, marketing automation, advertising and sales funnel data in a shared reporting environment. The right platform depends on the organization’s existing technology stack, data volume, reporting complexity and internal analytics capabilities. The harder work is organizational: agreeing on source, funnel, pipeline and revenue definitions before the dashboard becomes the source of truth.
How do you measure inbound sales funnel efficiency and automate marketing KPI tracking?
Measure inbound funnel efficiency through stage conversion rates, time between stages, cost per stage and pipeline or revenue generated. Track key transitions from visit to lead, MQL, SQL, opportunity and closed-won. Marketing automation and CRM workflows can update lifecycle stages, calculate KPIs, refresh dashboards and flag declines in conversion, velocity or volume.