WILSONART
The Challenge
Wilsonart, a top player in engineered surfaces, struggled with a disjointed digital setup that made it hard to keep its branding and customer experience consistent across the board. As the company’s marketing team prepared to support a new market entry, they were looking for a way to bring everything together and make their online presence as polished as their countertop products.
No personal information needed.
Contact Us
Contact Elevation today. You’ll love the results.
Our Approach
Elevation Marketing smoothed out the rough patches in Wilsonart’s digital strategy. We kicked things off with targeted digital campaigns aimed at capturing new audience segments in the residential quartz market, specifically kitchen and bath dealers. We then performed a thorough martech audit to identify and fix gaps in Wilsonart‘s tech stack. By developing detailed personas and mapping out customer journeys, our experts polished Wilsonart‘s marketing and sales alignment, ensuring a smooth flow of data and actionable insights. This comprehensive approach enhanced current operations and set the table for future market growth.
The Results
Our digital campaigns for Wilsonart’s targeted residential quartz market hit the mark, attracting the right audience and generating substantial engagement. Our martech audit uncovered key challenges, which we tackled head-on with a mix of quick fixes and long-term strategies. The martech makeover let Wilsonart streamline its operations, unify its brand presence and lay a foundation for new growth. By sculpting a new digital strategy for a new market, Elevation ensured Wilsonart‘s market entry was as smooth as its premium surfaces.