IVOCLAR
The Challenge
Ivoclar, an established company providing innovative workflow solutions to the dental industry, struggled with lead visibility within their CRM. As the company prepared to launch a new campaign, they sought an agency partner to configure their CRM and evaluate campaign insights.
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Our Approach
Elevation Marketing took a two-phased approach to gain deep understanding of the CRM configuration and data management challenges. The first phase involved discovery, including evaluating their martech system, addressing attribution challenges, and identifying conversion barriers and opportunities. During the second phase Elevation combined those discovery insights with omnichannel marketing expertise to execute and test a digital media campaign.
The Results
This two-phase approach led to key martech enhancements and boosted visibility across all paid media activity. As a result, Ivoclar was able to manage and measure KPIs and campaign metrics. The initial marketing campaign established benchmarks that Ivoclar would be able to compare against in the future.
