Public Relations is no longer limited to submitting press releases to news outlets (though that is still a useful component). Often, influencer marketing and other new content marketing strategies are more effective. Captivating digital storytelling is the name of the game. Elevation Marketing’s public relations expertise is to shape and distribute a relevant and thought-provoking story centered around your brand to your target audience in such a way that they want to interact with your brand and tell other potential leads about it.
As with everything else we do, our effective PR strategy starts with research — digging deep into the details of your brand, competitors and unique industry verticals. We find the most powerful and relevant media platforms and publications to align your message with your audience’s viewership habits. All of our public relations tactics have a secondary purpose of establishing brand integrity and credibility for you, which helps your long-term success.
Forming the most compelling story about your brand and telling it via the strongest channels earns you permanent, searchable and shareable real-estate across an array of editorial publications.