B2B MARKETING AGENCY EVALUATION CHECKLIST

CHECKLIST FOR TRANSITIONING TO A NEW MARKETING AGENCY

Did you know 20 percent of B2B marketers don’t measure the return on investment of their inbound B2B marketing efforts?

With millions of dollars at stake, accountability and transparency are two key qualities to look for in an agency partner. This checklist will help you intelligently analyze the ROI for current and potential marketing partners to ensure you’re getting the most out of the relationship and marketing spend.

The evaluation checklist covers six categories:

  • Research orientation processes
  • Campaign analytics and measurement activities
  • Tactical and technology integration
  • B2B Marketing and sales alignment
  • ROI reporting practices
  • Agency standards

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