Zoetis struggled to gain a foothold outside the U.S. with a product that addresses a common dairy cow health issue. Zoetis engaged Elevation Marketing as an innovation partner to identify opportunities and methods to successfully penetrate the international market for its mastitis product, as well as develop refined product profiles, launch strategies and marketing tactics to drive international sales of its current portfolio and future products.
Using its proprietary innovation process, Elevation Marketing analyzed insights from local market observations in several countries and innovation workshops with scientist, industry experts and product teams to innovate product profiles, launch strategies and delivery models.
Elevation’s innovation process identified 40+ new Zoetis product profiles, which is a 567% increase in the number of new profiles developed. A new distribution and alternative launch strategies to more quickly distribute pharmaceuticals directly to farmers in rural areas around the world.