Lacking a focused message had become a liability for TriLumina because the brand was virtually unknown. The company wanted to understand its brand potential and sought guidance on messaging that could be integrated into a new logo, the company website and a variety of marketing and sales collateral.
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Elevation harnessed research to craft a messaging matrix and positioning statement to inform development of a new TriLumina logo, website and collateral.
The new solidified, innovation-focused brand helped TriLumina generate investor funding and impressions in some of the world’s most trusted media outlets.