Case Study
TeKnowledge
The Challenge
A multinational technology company faced the challenge of raising brand awareness for three of its brands in the U.S. tech market, where it was a new player. The goal was to build a pipeline of qualified leads on an accelerated timeline to offset the cost of the launch.
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Our Approach
Employed a brand readiness and launch strategy to unify and refresh the established brands, introduce the company to the competitive technology market and generate intrigue.
The Results
With strategic brand messaging, creative and a comprehensive library of collateral, Elevation equipped the TeKnowledge sales and marketing teams to hit the ground running in the U.S. market.