RWC
The Challenge
Elevation was engaged to increase awareness and improve perceptions of SharkBite® push-to-connect plumbing fittings across diverse professional and consumer audiences—without expanding RWC’s overall marketing spend.
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Our Approach
Elevation identified an opportunity to focus the B2B campaign, aligning messaging and channels to specific audience behaviors, to significantly improve reach and impact.
The Results
Elevation’s B2B media planning expertise transformed a supporting initiative into a highly effective, audience-driven campaign that elevated brand awareness and reinforced SharkBite’s leadership in push-to-connect plumbing solutions.