Stoller’s crop nutrition products were backed by decades of research into plant physiology that clearly differentiated the company from its competitors, but it wasn’t gaining traction in the U.S. market. It needed to overcome a skeptical audience, frenemy competitors, lackluster branding and an under performing website to attract customers and grow sales.
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Elevation Marketing overhauled the brand and website to emphasize the science behind Stoller’s products and executed a digital campaign targeting growers.
25 million impressions lead to 200+ sales qualified leads. 329% increase in return traffic. 35% increase in direct user traffic.