SNAP ON
The Challenge
Milwaukee-based tool manufacturer and distributor Snap-on Incorporated struggled to relate to millennial technicians, who differ from the old-guard mechanic the company had served for decades. It was critical to learn why their products were becoming less relevant to younger users, and to discover what would move the needle for youth.
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Contact Us
Contact Elevation today. You’ll love the results.
Our Approach
Elevation Marketing used its proprietary innovation process interviewing millennial technicians then stimulating collaboration to visualize and design exciting new products.
The Results
Twenty new, millennial-relevant products were introduced within six months of Elevation’s engagement, and resulted in $50 million in incremental sales.