SMARTNEWS
The Challenge
SmartNews, a Japanese news aggregation app, aimed to break into the U.S. advertising market but faced the obstacles of limited brand recognition and no baseline data for a B2B campaign. The company wanted to quickly generate qualified leads and establish relationships with U.S. advertisers, all within a highly competitive landscape dominated by players like Apple News and Google News.
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Our Approach
Elevation Marketing crafted a data-driven market entry strategy focusing on brand awareness and lead generation. Our experts dug in with thorough research to understand the market and value propositions in play. The campaign featured targeted paid media, social media ads and email marketing. Creative assets included landing pages, videos and interactive ads designed to engage potential advertisers and send them to tailored content for lead capture.
The Results
The 42-day accelerated campaign delivered good news, generating 2.5 times more leads than the top goal and nearly 500% more than the minimum projection. Our strategy boosted SmartNews’s presence in the U.S. market and laid the groundwork for subsequent marketing initiatives. The campaign also highlighted new opportunities for targeted ABM and ongoing audience engagement.
