Showtime wished to elevate the brand from a B2C market to a B2B market with an ad campaign that positioned its new Hotel App as a best in-room entertainment amenity. The campaign must speak to decision-makers, buyers and sales reps in the hotel and hospitality industry.
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Elevation reviewed the research provided by Showtime, and identified four key messaging pillars that would speak directly to the target audience and leverage Showtime as a guest-preferred brand: customer care, evidence, return and guest satisfaction.
Elevation delivered four spectacular campaign concepts and five designs that established the Showtime Hotel App as a viable business solution in the hotelier and hospitality industry, providing sought-after and easy-to-access premium entertainment.