REBRAND POSITIONS HOTEL APP FOR B2B CAPABILITIES
Showtime wished to elevate the brand from a B2C market to a B2B market with an ad campaign that positioned its new Hotel App as a best in-room entertainment amenity. The campaign must speak to decision-makers, buyers and sales reps in the hotel and hospitality industry.
Elevation reviewed the research provided by Showtime, and identified four key messaging pillars that would speak directly to the target audience and leverage Showtime as a guest-preferred brand: customer care, evidence, return and guest satisfaction.
Elevation delivered four spectacular campaign concepts and five designs that established the Showtime Hotel App as a viable business solution in the hotelier and hospitality industry, providing sought-after and easy-to-access premium entertainment.