SHARED SPACE
The Challenge
Shared Space needed to launch its new educational platform, Mosaic Instructional Planning, starting by establishing a strong presence at key tradeshows. The team wanted to create a full-spectrum brand experience within a tight timeline and limited resources. Success required showcasing the company’s innovative solutions while positioning it as a leader in personalized training for teachers—a challenge made tougher in a hyper-competitive tradeshow environment.
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Our Approach
Elevation Marketing devised a strategic tradeshow plan that included pre-show, during-show and post-show activities to entice and engage key attendees. We focused on creating an immersive booth experience with dynamic visuals and interactive elements, such as games and giveaways, to attract and retain visitors at multiple shows. Our B2B tradeshow mavens also developed a comprehensive suite of marketing materials, including demo videos, email campaigns and social media content, to sustain engagement and drive lead generation throughout the lifecycle of each event.
The Results
Our end-to-end support fueled the successful launch of Mosaic, generating significant interest and high-quality leads. Our innovative booth design and interactive elements captivated attendees, while the refreshed brand identity garnered strongly positive feedback from the target audience. The comprehensive strategy cranked up Shared Space’s market presence and fueled connected marketing efforts, establishing the company as a new player in the B2B education professional development space.
