Riverbed, a global leader in networking and infrastructure solutions, faced a challenge of quickly increasing new business opportunities from targeted accounts within the Fortune 1000 market. While they had success with known accounts, they struggled to engage B- and C-level leads who had little to no previous association with their brand.
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Elevation implemented a hybrid-ABM approach that encompassed a blend of digital and traditional marketing channels, targeting specific ideal customer profiles within the Fortune 1000 market with strategic messaging.
Over the course of the campaign, Riverbed achieved 105% of its quarterly revenue goal. This marked a significant achievement in itself, but the impact didn’t stop there. The campaign generated an astounding $6.7 million in net-new revenue, showcasing an impressive 18% year-over-year growth.