Supercharging B2B Lead Generation With Hybrid-ABM

The Challenge

Riverbed, a global leader in networking and infrastructure solutions, faced a challenge of quickly increasing new business opportunities from targeted accounts within the Fortune 1000 market. While they had success with known accounts, they struggled to engage B- and C-level leads who had little to no previous association with their brand.

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Our Approach

Elevation implemented a hybrid-ABM approach that encompassed a blend of digital and traditional marketing channels, targeting specific ideal customer profiles within the Fortune 1000 market with strategic messaging.

The Results

Over the course of the campaign, Riverbed achieved 105% of its quarterly revenue goal. This marked a significant achievement in itself, but the impact didn’t stop there. The campaign generated an astounding $6.7 million in net-new revenue, showcasing an impressive 18% year-over-year growth.

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