Case Study
PointClickCare
The Challenge
PointClickCare, a pioneering healthtech company that specializes in cloud-based EHR solutions for senior care expanded into new healthcare sectors through strategic acquisitions. However, the rapid growth had outpaced paid media efforts, resulting in high lead costs and broad campaigns that were ineffective at driving awareness with new audiences.
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Our Approach
An examination of paid search and social advertising activities revealed opportunities to optimize spend, boost targeted traffic and improve lead quality. A strategic, performance-driven media program would include effective lead measurement, enhanced audience targeting and segmentation, and lead nurturing.
The Results
Elevation marketing provided a more efficient media program and a stronger foundation for reaching the right buyers with the right message at the right time. Cost-per-lead decreased up to 88% and click-through rates exceeded benchmarks by up to 51.5%.