PAIRIN:
A WELL-CRAFTED SOCIAL MEDIA MESSAGING STRATEGY HELPS TECH STARTUP ATTAIN THOUGHT LEADERSHIP AND BUILD TARGET AUDIENCE ENGAGEMENT WITHIN THE COMPETITIVE PSYCHOLOGY-ASSESSMENT TESTING INDUSTRY.
The Challenge
Pairin’s cloud-based, online survey solution was successful with enterprises and enabled the startup to raise initial capital; however, the market was already overcrowded and offered limited growth potential. The company decided to quickly pivot to a more expansive mission to differentiate its brand from competitors.
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Our Approach
Elevation Marketing engaged industry media and social media influencers to promote Pairin as experts in educational preparedness and professional development.
The Results
Achieved massive engagement with industry decision-makers, registering measurable double- and triple-digit percentage growth across all social media channels.