Case Study
nVent
The Challenge
nVent, a global company with over 11,000 employees, had experienced tremendous growth organically and through acquisitions, resulting in numerous independent brands and product lines. This expansion led to multiple social media accounts and profiles lacking a cohesive voice and direction.
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Our Approach
A detailed analysis of nVent’s social media strengths, gaps and opportunities revealed the need for a comprehensive strategy and phased implementation plan to streamline account management, enhance brand continuity and optimize content creation across channels.
The Results
Our strategic guidance provided nVent with the foundation to consolidate accounts, align brand messaging and strengthen its social media presence, resulting in a 52% reduction in social profiles and a 100% increase in LinkedIn engagement.