ELEVATION’S MULTI-TIERED INNOVATION STRATEGY DRAMATICALLY REPOSITIONED THE TIKI BRAND AS THE CATEGORY LEADER
Lamplight Farms, the parent company of TIKI® Brand torches everyone equates with summertime fun, recognized the ascent of the outdoor living trend and wanted to innovate the TIKI Brand portfolio to add designer-friendly products, create year-round appeal, and make them more difficult for low-cost competitors to recreate.
Elevation used its proprietary innovation process to assess and address the TIKI Brand’s challenges. With insight gleaned from a multi-pronged discovery phase, Elevation recruited a cross-functional team of industrial designers, real-time sketch artists, interior designers, trend experts and others to produce innovations in brand equity, product design and retail strategies.
- During its first year in-market with its expanded portfolio, TIKI Brand sales reached $33 million at Lowe’s Home Improvement stores alone.
- Elevation’s multi-tiered innovation strategy dramatically repositioned the TIKI Brand as the category leader.
- New technologies, value-added features and design enhancements garnered greater margins for the TIKI Brand.