Innovation Process Delivers $75m In Incremental Revenue

The Challenge

H.D. Hudson built its reputation on anticipating the needs of its professional customers with products designed specifically for their use. When the company found itself having to balance product development with market expansion, new channel strategies and international growth, it engaged Elevation Marketing to conceptualize breakthrough products to fill its top-of-funnel portfolio across all its product families.

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Our Approach

Elevation used its proprietary innovation process to gain a fresh perspective on the H.D. Hudson portfolio. Elevation recruited a cross-functional team of Hudson employees and channel subject matter experts for its Envision workshop, where they developed, sketched and fast-prototyped hundreds of concepts for products, packaging and retail outlet presentation.

The Results

Hudson introduced four major product lines to its channels within three years. True Value, The Scotts Company, Diversey brands, Bayer Crop Science and other partners embraced the unique designs.

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