Undertake the required groundwork identifying the right buyer personas to communicate the superior advantages of Ellucian’s products while recommending highly relevant marketing messages to use throughout the buyer journey, effectively enabling Ellucian’s sales team to have meaningful conversations with decision-maker prospects and close deals.
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Elevation Marketing’s team created a messaging matrix aligning Ellucian’s brand position after leveraging insights revealing the correct personas to target.
Delivered thought-leadership assets in a campaign to drive net-new business for Ellucian, capture mindshare and establish strong industry relationships.