Case Study
Detect Technologies
The Challenge
To take the previous international success and penetrate the U.S. industrial market. This would require developing awareness and establish the company as a U.S. industrial brand. To do this would require a solid marketing foundation.
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Our Approach
Develop a thorough understanding of the market, particularly as it pertained to risk intelligence solutions in the industrial space, demanded a data-driven approach that included research and discovery, positioning and strategic planning. This approach would empower Detect Technologies to effectively introduce the brand and establish trust in an unfamiliar market.
The Results
Through our research and recommendations, we helped Detect Technologies navigate the complex landscape of the U.S. industrial sector. By identifying key differentiators, challenges and opportunities for growth, we provided strategic messaging and creative guidance that elevated the brand and established a strong presence in the market. This foundation positioned the brand to confidently enter the U.S. market and achieve their goals of increased awareness, authority and growth.