Pella
The Challenge
Pella had designed a new system aligned to installer preferences for attaching windows from the interior of new homes under construction. Steady Set would literally turn the window installation process inside-out, disrupting the industry. Could Elevation help Pella preview, launch and generate 2,000 leads for Steady Set among qualified custom home builders?
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Our Approach
Using our data-driven approach, Elevation designed a highly targeted omnichannel paid media campaign and guided messaging, creative and execution. A full-funnel, benefits-driven marketing effort focused on custom home builders began with pre-launch awareness and engagement ads before transitioning to lead generation and retargeting, creating personalized experiences that successfully connected with Pella’s target audience.
The Results
As a result of Elevation’s paid media expertise and strategic guidance behind the Steady Set launch campaign, we exceeded expectations for both lead volumes and cost-per-lead. This helped propel Pella to the top of the premium home window market and claim ownership over a new segment it alone had created—and continues to dominate today.