VOCERA
NEW CONTENT STRATEGY HELPS HEALTHCARE COMMUNICATIONS PIONEER ESTABLISH ITS FUTURE IDENTITY
The Challenge
Vocera came to Elevation Marketing seeking a content strategy as highly evolved as its healthcare communications platform.
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Our Approach
Using a discovery research model, Elevation Marketing found unclaimed content opportunities, then created a strategy to more effectively capture the healthcare pioneer’s expanding capabilities and aspirations.
The Results
“When we presented our key research findings to the Vocera team, they immediately began to see themselves differently. They began to develop go-to-market communications that positioned the company as the industry leader. It wasn’t just a go-to-market story; it was the seed of a new internal identity. That’s what content strategy can do when it’s aligned with audience research, and it is really powerful.”
— Lorie Loe, Vice President of Content Strategy, Elevation Marketing