JCB
The Challenge
JCB, the world’s third largest construction equipment brand and relative newcomer to the American market, sought to establish a foothold in the U.S. agriculture industry. Competing against heavyweight global brands, JCB needed to improve its brand recognition to stand out in the saturated marketplace and attract qualified leads.
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Our Approach
Leverage targeted marketing to build relationships with dealers, increase brand awareness and boost sales. The geo-targeted ‘Get More Done’ campaign distributed timely and relevant messaging to local dealers through a series of outbound marketing strategies.
The Results
The multifaceted campaign established JCB’s U.S. presence and successfully enhanced American farmers’ perception of product quality in just three months.
