Case Study: Avnet Riverbed – B2B Sales Incentive Strategy Drives 360% Growth

The Challenge

Avnet and its channel partner — Riverbed — needed a large-scale partner sales incentive strategy to support targeted B2B sales goals. They came to Elevation Marketing in hopes of stimulating competition among reseller partners and driving additional revenue.


Our Approach

Encourage partners to close new accounts faster — and more competitively — with an incentivized “Race is On” sales event, featuring a once-in-a-lifetime trip to the Kentucky Derby.

The Results

Year-over-year growth among participants

Closed 60 net new deals

Enhanced ROI (78:1) based on cost-to-produce and revenue earned


If you’re looking for smart marketing solutions that support stronger sales, let’s talk.