ARROW:
ELECTRONICS INTEGRATOR TAKES THE LEAD
The Challenge
After consolidating two business units with disparate sales approaches, Arrow needed help developing strategic marketing to support the rollout of new lifecycle services solutions to customers, and reposition as the market leader. Arrow engaged Elevation Marketing to create a comprehensive library of sales enablement materials within a tight 60-day timeline.
Contact us
Our Approach
Elevation organized a workshop, developed a market positioning strategy, content plan and comprehensive sales enablement program with full content library.
The Results
Elevation leveraged information from the workshop to define Arrow’s target audience and create the messaging required to successfully differentiate Arrow from competitors.
