After consolidating two business units with disparate sales approaches, Arrow needed help developing strategic marketing to support the rollout of new lifecycle services solutions to customers, and reposition as the market leader. Arrow engaged Elevation Marketing to create a comprehensive library of sales enablement materials within a tight 60-day timeline.
Elevation organized a workshop, developed a market positioning strategy, content plan and comprehensive sales enablement program with full content library.
The Results
With Elevation’s strategy, shopPOPdisplays achieved 37% YOY revenue increase, 400+ leads/month and 400% increase in ROAS.