Sales Enablement B2B Case Study: Arrow | Elevation Marketing



The Challenge

After consolidating two business units with disparate sales approaches, Arrow needed help developing strategic marketing to support the rollout of new lifecycle services solutions to customers, and reposition as the market leader. Arrow engaged Elevation Marketing to create a comprehensive library of sales enablement materials within a tight 60-day timeline.


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Our Approach

Elevation organized a workshop, developed a market positioning strategy, content plan and comprehensive sales enablement program with full content library.

The Results

Elevation leveraged information from the workshop to define Arrow’s target audience and create the messaging required to successfully differentiate Arrow from competitors.

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Case Study

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.

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