Amazon Business Branding Case Study | Elevation Marketing



The Challenge

To accelerate its momentum in Germany and the U.K., Amazon Business wanted a fresh, exciting, integrated marketing campaign to attract prospective customers, drive engagement and web traffic, and position the company as an indispensable partner to organizations of all sizes and types. They needed a creative, integrated campaign to raise awareness of the brand.

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Our Approach

Elevation Marketing was already familiar with the nuances of the U.K. and German markets through its work with other Amazon divisions. It put that knowledge to work developing a marketing strategy, creative design and assets that would entice customers to explore the full Amazon Business value proposition.

The Results

Elevation Marketing produced a full suite of campaign assets in alignment with creative concepts, including online, print, social media and radio ads; out-of-home experiences; direct mail and email; a social media contest; and a landing page. All were produced in German and British English.  Elevation’s strategy, creative, media plan and social contest drove registrations well above expectations.

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Case Study

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