Case Study
Carlisle Companies
The Challenge
Carlisle Fluid Technologies (CFT), a division of Carlisle Companies, needed to redefine its web identity to improve its function and aesthetics while aligning its sub-brands with the global brand strategy. They aimed to leverage stakeholder input to consolidate experiences across varied brands and audiences. There was one caveat: the web identity needed to be refreshed on a tight two-month timeline. CFT needed a strategic partner that could quickly discover and operationalize key observations from its users.
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Our Approach
Elevation leveraged Voice of Customer (VoC) insights to gain a deep understanding of the user experience (UX). Additionally, we analyzed user activity, competitor features, brand differentiators, barriers to conversion and opportunities to enhance back-end features. A series of summit meetings and strategy sessions with CFT teams helped us identify their vision and pain points. Then, our digital team created a project roadmap featuring near-term and long-term recommendations for a revamp of Carlisle’s UX and user interface (UI).
The Results
Our rigorous audit and research process clearly defined the steps Carlisle would need to take to successfully reinvent their web identity. A data-driven finding report would play a significant role in aligning site performance with business objectives, such as brand building, brand unification and user satisfaction. A hefty 109-page dossier distilled shared solutions into an actionable plan. This strategy equipped Carlisle to shape a stunning site that would deliver an effective and engaging UX.