Summit had evolved far beyond its dealership roots, but its customers didn’t recognize the experience, innovation and sophistication it now brought to the market. To be seen as the fleet management and technology leader it had become, a new brand identity was required.
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Elevation Marketing deployed a multi-phase approach, beginning with in-depth research into the company’s positioning and customer perception, and culminating in a fresh, modern brand identity.
A sleek, powerful new brand was born, complete with a brand strategy, logo, updated creative and a full suite of deliverables.