SKYGEN USA wanted to align press activity with its efforts in building a brand and image, and ultimately in nurturing leads and revenue. However, SKYGEN’s existing marketing initiatives were not building business momentum, and the firm had very little brand equity, and was virtually nonexistent in the public relations space.
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Elevation conducted extensive research, auditing and interviews to develop a one-year public relations plan, aligned with existing key marketing initiatives.
Elevation’s work initiated SKYGEN USA’s involvement in 106 published news stories and resulted in more than 17 million national impressions.