SENTEK:
GLOBAL AGRITECH BRAND RE-TARGETS US MARKET
The Challenge
Sales in North America had slowed for Sentek, primarily because US growers were not being successfully engaged by its branding efforts. The company reached out to Elevation Marketing in order to better understand the needs and buying practices of its target US prospects, and to revamp its marketing message.
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Our Approach
Elevation refined Sentek’s sales proposition to resonate with US growers, and recommended tactics to directly market to distributors and end-users.
The Results
Elevation produced a comprehensive one-year strategy and tactical plan, and social media recommendations for Sentek to gain considerable market share.
