SARA LEE
INNOVATION PROCESS IDENTIFIED OPPORTUNITIES FOR NEW AND RELEVANT PRODUCTS
The Challenge
Sara Lee identified a potential market and needed an insights partner to help assess its viability and innovate its products. The company saw an opportunity to expand its portfolio by introducing a premium line of frozen and finished bakery goods to the food service channel.
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Our Approach
Elevation Marketing used its proprietary innovation process that begins with a multi-stage discovery phase that ultimately helped develop concepts in three areas of opportunity.
The Results
- Developed 28 new product concepts
- 42 co-branding partners
- Met its year-one projections in just six months