Innovation Process Identified Opportunities For New And Relevant Products

The Challenge

Sara Lee identified a potential market and needed an insights partner to help assess its viability and innovate its products. The company saw an opportunity to expand its portfolio by introducing a premium line of frozen and finished bakery goods to the food service channel.

Request a proposal

Contact Elevation today. You’ll love the results.

Our Approach

Elevation Marketing used its proprietary innovation process that begins with a multi-stage discovery phase that ultimately helped develop concepts in three areas of opportunity.

The Results

Developed 28 new product concepts
42 co-branding partners
Met its year-one projections in just six months

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.