BESPOKE SALES TOOLS SECURE LUXURY BRAND CUSTOMER
AutoNet Mobile had effective sales collateral for its innovative car connectivity product, but it needed a new set of tools that echoed the sophistication of the luxury brand they were pursuing, Maserati. The collateral had to educate the sales team on the Maserati brand but be customer-facing as well.
Elevation Marketing researched the expectations of Maserati and its customers, then produced sales tools for dealership pitches and customer showrooms.
The sales teams were equipped with a sleek, elegant portfolio of materials they could use to secure Maserati dealers as clients.