For years, Loveland’s sales team members developed their own sales collateral, such as brochures, catalogs and bulletins, with everyday software such as PowerPoint or Microsoft Word. That set-up created branding inconsistencies on documents and printing delays. Loveland needed an easy-to-use app that would allow salespeople to create custom collateral quickly and with a uniform look. The app also needed to streamline approvals and printing requests.
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Utilize research and interviews to fully understand the needs of Loveland’s sales teams. Research industry best practices for app development and apply only what works. Take what we’ve learned to develop an app with simplicity at its core that allows for creativity while maintaining a consistent brand look across all collateral types.
- Little to no training required
- Dramatically increased speed to create collateral from days to hours
- Minimized the need to print and store many documents