ING aimed to establish itself as the leader in sustainable finance in the U.S. However, several challenges stood in their way, such as the recent closure of U.S. locations and the limited awareness of sustainability financing in the U.S.
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Elevation crafted a creative marketing strategy to reintroduce ING in the U.S., emphasizing sustainability and green finance, and linking to tangible business value while nurturing existing client relationships.
The campaign positioned ING as a sustainable finance leader, attracting key stakeholders and underscoring ING’s expertise in sustainability finance and green investment advisory services.