Greater Commercial Lending, GCL, needed to differentiate itself from its consumer-focused parent company and amplify its brand awareness as an innovative lender. The company engaged Elevation Marketing in a comprehensive research project to establish a disruptive new brand position, creative and messaging that would anchor the company’s marketing going forward.
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Elevation analyzed information gleaned to create a cohesive GCL brand positioning as a prelude to executing a targeted marketing strategy.
Elevation leveraged key findings to identify impactful marketing goals including content, design and lead generation to evangelize the GCL brand.