Lender Repositions Brand For Greater Impact

The Challenge

Greater Commercial Lending, GCL, needed to differentiate itself from its consumer-focused parent company and amplify its brand awareness as an innovative lender. The company engaged Elevation Marketing in a comprehensive research project to establish a disruptive new brand position, creative and messaging that would anchor the company’s marketing going forward.

Request a proposal

Contact Elevation today. You’ll love the results.

Our Approach

Elevation analyzed information gleaned to create a cohesive GCL brand positioning as a prelude to executing a targeted marketing strategy.

The Results

Elevation leveraged key findings to identify impactful marketing goals including content, design and lead generation to evangelize the GCL brand.

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.