Communications Campaign Grows Market Share

The Challenge

Fertizona decided to strengthen its crisis management capabilities and improve the quality of its operations through the development of an emergency preparedness and communications plan. The company also wanted to ensure its staff would be well prepared to provide a swift and effective response during any unforeseeable emergencies.

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Our Approach

Fertizona’s newsletter—‘Growing Smarter’, reaches more than 1,000 growers who today know enough to ask for their products by name.

The Results

Tools that save time and make it easier for salespeople to increase their knowledge of the product portfolio so they can sell it confidently and effectively.

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