ETW faced branding challenges stemming in part from conflicting marketing strategies associated with working in both the software and business consultancy spaces. The company needed to gauge where messaging and visuals were hitting and/or missing the mark, so it could pivot to a more accurate value proposition going forward.
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Elevation conducted immersive research, a media audit and leveraged interviews with stakeholders and customers to recommend ETW’s future brand direction.
Re-shaped the brand narrative punctuated with a visual overhaul that simplified and clarified the company’s value to clients.