DURACELL
The Challenge
Duracell targets procurement professionals with a Procell battery line that has been designed exclusively for their enterprise needs, but costs more than consumer batteries. However, these buyers will surely ask—is there a difference between the longevity of consumer and professional batteries, and is it worth paying the extra cost?
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Our Approach
Bring Procell batteries to life with exciting marketing tactics and video offering a “set it and forget it” value proposition.
The Results
Elevation’s creative work compels awareness that premium Procell batteries are purpose-built with cost savings in mind, resulting in increased performance.