CSM Bakery Solutions wanted to find unmet needs in the marketplace and needed an insights partner to help spot emerging flavor trends. The company wanted to identify attractive product opportunities that were viable to fill its manufacturing pipeline with marketable new products that would revitalize its brand and increase sales.
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Elevation Marketing used its proprietary innovation process starting with discovery to research global trends and develop new products and services.
New flavors and products introduced following Elevation’s Envision workshop increased CSM Bakery Solutions’ sales 33 percent in just one year.