COX AUTOMOTIVE
ONLINE AUTO MARKETPLACE RE-ENGAGES BUYERS
The Challenge
Manheim Express leaders were keen to hit an ambitious goal of 50,000 automobile sales before the end of the year but were seeing a drop online. Elevation Marketing was slated to build engagement with one-time purchasers during the traditionally slow month of November, and if successful, to continue for a December year-end sales promotion.
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Our Approach
More than 700 additional cars sales were generated from once inactive leads, actively re-engaging more than 430 clients for future business.
The Results
More than 700 additional cars sales were generated from once inactive leads, actively re-engaging more than 430 clients for future business.