For Composite Resources, rising competition was beginning to crowd the marketplace. To keep their leadership status intact, Composite Resources asked Elevation Marketing to help increase brand awareness and further product consideration.
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A dynamic, integrated marketing communication plan that included email blasts, landing pages, infographics and an ideation tool kit.
Skillfully blending inbound and outbound strategies, the multifaceted campaign focused on increasing brand recognition and reinforcing brand recall in defined target segments. Together, the integrated communications served to create an expanded impression against a larger, qualified audience.
The idea kit and inbound marketing efforts greatly expanded Composite Resources brand recognition and paved the way for their foray Into the aerospace and medical manufacturing industries