REPUBLIC SERVICES
The Challenge
As the second largest waste and recycling services provider in North America, Republic Services sought to consolidate 340-plus brands under its corporate infrastructure into one single, cohesive brand platform. All verticals would need to be taken into consideration, including residential, commercial, government and environmental.
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Our Approach
Elevation engaged its unique multi-step media research process to create a massive media audit of the entire waste and recycling industry, gauging sentiment about the Republic Services brand. Elevation then used this information to develop brand recommendations for Republic Services going forward.
The Results
- A clear definition of the Republic Service “share-of-voice” relative to competition
- Strategic opportunities for thought leadership to support brand positioning
- A new baseline for proactive media relations