RAIN FOR RENT
The Challenge
As a leader in the temporary liquid handling solutions market, Rain for Rent has a fine reputation for its work, but it has always struggled to make its work newsworthy. Leadership was open to ideas and turned to long-time marketing partner, Elevation Marketing, for help.
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Our Approach
The Elevation Marketing team knew that making the seemingly mundane world of pumps, tanks, hoses and filtration systems involved with disaster recovery exciting was a challenge. However, when Rain for Rent deployed equipment and teams for recovery and dewatering services following the events of Hurricane Sandy, the Elevation team created video footage of the Rain for Rent team in action. The move generated massive media exposure for Rain for Rent.
The Results
Real-time video assets and supporting public relations campaign enhanced corporate credibility.
Award-winning public relations efforts supported relationship building with municipalities looking to improve their disaster response protocols.