Leading cloud software provider, Oracle NetSuite, sought to educate and engage with its value-added partners on social media. Navigating the intricacies of social media in the technology landscape for partners of all social levels presented a unique challenge.
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Design a comprehensive Social Media Playbook that acts as a how-to guide for brands with varied level social experience, containing actionable and strategic guidance rooted in research and insights about the channel’s unique characteristics.
Leveraged by the Oracle NetSuite sales team as a value-added benefit to give to their key partners, the Social Media Playbook opened the discussion between Oracle and its partners about the value of social media and provided a natural opportunity to develop publicly visible relationships online via social media.